Don’t hire for skills. Hire for attitude.
You think Widget City hired Todd for his skills? Hell no. We had to teach him the entire Microsoft Office Suite and, before that, what a keyboard does. But you couldn’t beat Todd’s attitude. Todd was a shark—he never stopped moving, his head always looked wet, and he couldn’t read. That’s why we made him C.E.O. That’s also why Widget City had to pivot to bankruptcy.
Dress for the job you want.
Want to work remotely? Lose the pants. Want your boss’s job? Break into her home and raid her closet. Want to be an Instagram influencer? Throw on a sports bra and stage a sexy selfie posedown next to the bulk boxes of Lipton iced tea and Famous Amos in the break room. You just have to hope that no one in your office ever dressed for a job in H.R.
If people aren’t laughing at your goals, your goals are too small.
You know what was laughed at for being too ambitious? The Titanic. And look at it now. Studied by every student in America. Inspired the most popular film of all time. Has a front-row seat to the fascinating mating rituals of deep-sea crabs. Yes, I think we can all agree that the Titanic got the last laugh.
Content is king.
Design is queen. Competitive research is knave. Branded content is the bastard child of the king who was sent down the river in a basket because of the threat he posed to the royal line. S.E.O. is, like, some sort of lord? Maybe the king’s cousin? Not sure what’s going on there, but S.E.O. is definitely wearing expensive robes and drinking the good plum wine.
Listen to the very best advice and then do the exact opposite.
You know who heard some great advice and then went and did the exact opposite thing? Captain Edward Smith, who ignored numerous ice warnings while aboard the Titanic. And where is Captain Smith now? Being portrayed by Bernard Hill in the most popular film of all time. Regarded as a total disruptor of the travel-survival industry. Has a front-row seat to the hilarious mating rituals of blobfish.
Do one thing every day that scares you.
Overcome with fear at the thought of catching a pigeon with your bare hands? Shimmy up that fire escape, dump croutons all over your body, and wrangle that bird. That’ll teach him to steal your idea for a sidewalk-to-table restaurant.
Done is better than perfect.
Need to write a blog post? Plagiarize it from a small academic Web site, such as Breitbart.com. Have to make a pitch deck for your biggest client? Just use one of the PowerPoint templates (don’t bother updating the Latin). Motion graphics? Take a blurry, borderline-inappropriate picture of your dog and text it to your creative director with the caption “Done!” Think of yourself as Donezo the Clown, a one-person garbage factory that never halts production.
Success comes to those who are too busy to look for it.
It’s common knowledge that Apple started in a garage. Here’s what you don't know: Steve Jobs wasn’t trying to form a company. He was under the hood of his ’74 Ford Pinto, trying to change his brake pads and to keep his white turtleneck from getting covered in black gunk. The rest, as they say, is history.
Think outside the box.
You know who thought so far outside the box that it almost ruined them? Harland and Wolff, the company that designed a little, nigh-unsinkable ship called the Olympic.
Also, sure, the Titanic.
"business" - Google News
November 23, 2019 at 07:01PM
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The Best Business Advice You’ll Ever Get - The New Yorker
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