There is a strategy to choosing which promotional items to use in your marketing efforts, and it’s a good idea to do a little research first. In the modern printing industry, the options are truly limitless – and that can quickly become overwhelming, as can be finding the right items for your budget. This is where a local full-service printing and promotional center can help, since we’ll have a solid sense for what products are most popular and successful in the local community. We can also offer helpful advice about how to stretch your advertising dollar, as well as insights into new and unique items that could help set your business apart from others.
Promotional products are a smart supplement to traditional advertising efforts. That’s because items crafted by a local printing and promotional company can get your name, logo and branding out where it will be seen and used – often, repeatedly – in the same environment where your customers are using your products or services. USB sticks, keychains and custom printed clothing are all examples of promotional items that are both useful and that help build brand awareness.
If you’re not sure where to start in getting your brand noticed, one of the most standard yet impactful approaches is to transform everyday office supplies into marketing materials. Most businesses see the value of incorporating their logo and contact information onto their business cards, letterhead and envelopes. If you’ve never explored these business marketing tools – or, if you’re interested in redesigning them with a fresh new look – International Minute Press can help with custom designs and a wide range of materials to fit into any budget.
You can take this concept a step further with items that take usability into account, such as customized notepads, sticky notes and pens that stoke brand recognition each time clients and potential customers use them. These items typically have a long lifespan and often get passed along to friends and co-workers. This maximizes your product’s marketing impact and stretches your advertising reach – and therefore, your budget.
Of course, promotional items come in all shapes and sizes. In today’s world, it’s possible to produce pretty much anything a business wants to place its logo on—from banners, drinkware, bumper stickers and table drapes, to ornaments, calendars, clocks, vehicle wraps and more.
When it comes to maximizing your business’s marketing impact, your local printing and promotional company can be a tremendous asset and friend that will guide you to the right products to meet your needs and goals. FBN
By Tracie Hansen
Tracie Hansen is passionate about helping others plan and execute their marketing and promotional efforts in #TheModernPrintingIndustry. As the new owner of International Minute Press, formerly The Print Raven, Hansen and her talented team will help you with all your printing, graphic design and promotional needs.
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