How To Turn An Idea Into A Business In Two Steps

How do you turn a good idea into an actionable business plan? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Ross Bailey, CEO & Founder Appear Here, on Quora:

You pick a date to start.

Once you’ve done that your idea moves from planning and over analyzing, to planning for implementation. It’s so important to do this before you get too caught up in the details and analysis of whether or not you’re able to make it work on paper. I think the obvious questions of market size, competition, trends, industry dynamics, etc. are important, but I would put starting with a real problem you’ve felt or experienced over ‘just analysis and planning’ any day when you’re first getting started.

Then test it in the real world.

I think the next most important thing to do is to simply get started with your idea in the real world and see what happens. That’s the only way you’ll get real insight, from real customers. The moment you put something out to the universe, I believe you trigger a chain of events that holds you to account for that idea. You can no longer ignore it or pick it apart with excuses. It’s your idea and by putting it out there, you’ve told the world you have ownership of it.

If it goes wrong, you learn from it. I see an actionable business plan as something that is continuously evolving at every stage, from every learning, not something set in stone.

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