Earlier this week, Rolex launched a brand new website at rolex.org, a new home for the brand's concept of their Perpetual Spirit. Dedicated to explaining the history of Rolex's founding as well as the brand's longstanding commitment to the environment, the arts, and science, rolex.org is a beautiful infinitely-scrolling deep dive into the mindset of one of the most famous brands in the world. And don't worry, rolex.com is still there for all of your fantasy watch-shopping needs.
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