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Here are five things in technology that happened this past week and how they affect your business. Did you miss them?
1 — Instagram to remove fake likes, followers and comments.
Facebook-owned Instagram has announced that it will take action on accounts that generate inauthentic likes, comments, and followers. It claims that machine learning tools will help it eliminate this type of activity and advises users who’ve shared their account details with third-party apps to reset their passwords. Users will receive an in-app alert informing them that their account has generated inauthentic activity, and the removal process will be complete once they log back onto Instagram and change their password. (Source: The Indian Express)
Why this is important for your business:
If, like many businesses and influencers, you’re using Instagram to build a following and sell your products and services you may find your following cut back a bit over the next few weeks. Social services like Instagram, Facebook and Twitter are undergoing major purges to restore credibility. In the long term, that’s a good thing for all members, including businesses.
2 — Square adds to its small-business ecosystem with benefits like health insurance.
San Francisco–based fintech firm Square announced this week that it would give small businesses using its new Square Payroll platform the option to offer employees perks like health insurance and retirement savings—which until now were cost-prohibitive. In addition to these two perks, Square is also offering pre-tax spending and workers’ compensation, and all the benefits will sync with Square Payroll and automate deductions and business contributions, making tax compliance easier. (Source: CNBC)
Why this is important for your business:
This is what happens a firm that builds a big community of users – in this case merchants and other point-of-sale focused businesses – starts adding other reasons to stay part of the community. Square has a large customer base which means potential pull when negotiating health insurance or retirement plans.
3 — Microsoft now lets you log into Outlook, Skype, Xbox Live without a password.
About 800 million Microsoft customers can now use hardware authentication keys—without a password—to log onto their Outlook, Office 365, OneDrive, Skype, and Xbox Live accounts…made possible by a technology called FID02. New versions of MS Windows 10 and the Edge browser support the new technology. (Source: CNET)
Why this is important for your business:
The hardware authentication keys plug into laptop USB ports or, for phones, use Bluetooth or NFC wireless communications to help prove who the user is. Many companies are adopting a hardware approach to authentication and it’s an approach you should be considering this year for both you and your employees.
4 — Web.com partners to help small businesses at no cost.
Web.com—a 20-year-old online website host and marketing consulting company that serves over 3 million customers—has announced it is now providing free consultation services for small businesses in over 75 U.S. markets. (Source: Jacksonville Business Journal)
Why this is important for your business:
Want some free marketing help? Just call them and you’ll get a no-cost consultation on improving your online marketing and later a free report on how well that marketing is working. Nothing to lose. Everything to gain.
5 — A survey reveals risky technology decision-making among small businesses.
Capterra, a leading online resource for business software buyers, released findings from its latest survey of more than 700 small and mid-size business leaders which revealed that, although the SMB leaders see tech as a competitive advantage, they also see it as a business challenge, with 47% of respondents saying they factor technology trends and advancements into their strategic planning, but 19% admitting that choosing the right technology is their #1 challenge. (Source: SC Now Morning News)
Why this is important for your business:
The results of this study should validate that other business owners are just as confused about technology as you are. About a third of these SMB leaders told Capterra that they are ‘solely responsible’ for making their companies’ tech purchasing decisions – yet many are challenged to figure out the right kind of technology. My advice? Get help. Hire a consultant. Ask people in your industry. Read this column.
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