Adobe To Acquire Magento For $1.68B...And Other Small Business Tech News This Week

Photographer: David Ryder/Bloomberg

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Adobe to acquire Magento for $1.68B.

This week, Adobe announced it would buy e-commerce company Magento for $1.68 billion—allowing it to work in the B2B and B2C contexts. It should also help Adobe compete with Salesforce, which offers its own marketing, sales, and service offerings in the cloud. Experts in customer relationship management says this acquisition fills an obvious hole in Adobe’s Experience Cloud. (Source: Tech Crunch)

Why this is important for your business:

Magento is one of the largest platforms in the ecommerce market and is particularly popular with small companies. Adobe is giant marketing platform. Marry the two and what do you have? A better way for customers of both companies to sell and market their products online. This isn’t just smart thinking, it’s an inevitable evolution. If you’re selling online, you also need both outbound and inbound marketing campaigns to supplement your advertising and hopefully your ecommerce platform provides those tools.

2 — Acer to unveil new Chromebooks – and businesses are targeted.

This week, Acer Inc launched its first line of high-end laptops running Google’s Chrome OS in a move to help Google win over business users. Called ‘Chromebooks’, these laptops are known for running cloud-based applications and storing data online. Simple, cheap, and with long-lasting batteries, they are a very popular option for students and children. (Source: U.S. News & World Report)

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