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Branded keywords are almost always the easiest ways for a business to rank in Google because they are the most relevant and unique phrases related to the business. But what happens when the keywords related to your brand are similar to those of another business? Or what if someone starts using your branded keywords to market their own site in search? When this happens, it can be extremely frustrating.
Here are five strategies you can use to protect search real estate that should be reserved only for you.
Talk To Your Competitors
The simplest, most cost effective, fastest solution is to simply reach out and request that the person using your branded terms stop. It’s human nature to think the worst. When we see another company using our slogans or product names in its search marketing, we immediately think that the company is out to get us. Sometimes, it can just be the result of an honest mistake, a coincidence, or a case of an employee doing something outside the knowledge of his superior.
Get Trademark Protection
If speaking with a competitor doesn’t help, applying for trademark protection is a solid strategy for preventing other businesses from using your marketing phrases. As long as the competing business has not already secured rights to the phrase, an intellectual property attorney can help you apply for trademark protection.
“Before a trademark is ever used commercially, the first step is to do a trademark search to clear rights to be sure that the word or phrase is available for use,” said Joseph A. Mandour, a client of Rankings.io and managing partner at Mandour & Associates, a southern California intellectual property law firm. “If the search comes through as clear, then a federal trademark application should be filed immediately to secure rights to the trademark.”
Registering a trademark helps protect your marketing activities, but it also has many other benefits. It can protect your phrases from unauthorized use in other channels and help differentiate you from the competition.
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Branded keywords are almost always the easiest ways for a business to rank in Google because they are the most relevant and unique phrases related to the business. But what happens when the keywords related to your brand are similar to those of another business? Or what if someone starts using your branded keywords to market their own site in search? When this happens, it can be extremely frustrating.
Here are five strategies you can use to protect search real estate that should be reserved only for you.
Talk To Your Competitors
The simplest, most cost effective, fastest solution is to simply reach out and request that the person using your branded terms stop. It’s human nature to think the worst. When we see another company using our slogans or product names in its search marketing, we immediately think that the company is out to get us. Sometimes, it can just be the result of an honest mistake, a coincidence, or a case of an employee doing something outside the knowledge of his superior.
Get Trademark Protection
If speaking with a competitor doesn’t help, applying for trademark protection is a solid strategy for preventing other businesses from using your marketing phrases. As long as the competing business has not already secured rights to the phrase, an intellectual property attorney can help you apply for trademark protection.
“Before a trademark is ever used commercially, the first step is to do a trademark search to clear rights to be sure that the word or phrase is available for use,” said Joseph A. Mandour, a client of Rankings.io and managing partner at Mandour & Associates, a southern California intellectual property law firm. “If the search comes through as clear, then a federal trademark application should be filed immediately to secure rights to the trademark.”
Registering a trademark helps protect your marketing activities, but it also has many other benefits. It can protect your phrases from unauthorized use in other channels and help differentiate you from the competition.
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