Nine Ways To Grow A Business Through Local Marketing

Becoming a household name in your community takes a strong marketing initiative, one that focuses on building relationships with local residents. Allowing people to see your connection to the area, for instance, can help boost yourbusiness, as well as bring more customers throughyour doors.

Part of establishing that connection comes from local events, such as hosting creative workshops, or organizing startup meetings with fellow business leaders. It also comes from giving back to the community, through offering goods or services related to your business, or through donating time and funds to groups in need.

The right approach can mean all the difference when marketing locally, which is why nine members of Forbes Dallas Council share the initiatives they are using in Dallas to successfully grow their business.

Photos courtesy of individual members

Business leaders share a few ways you can reach out to the Dallas market.

1. Surround Yourself With Thought Leaders

During the years, we've strategically selected office space throughout the Dallas-Fort Worth Metroplex to ensure we're constantly surrounded by fellow thought leaders and innovators — we believe strongly in the power of the cross-pollination of ideas. - Daniel Black, Glass-Media, Inc.

2. Give To The Community

We find a small local, active organization that is doing something hands-on in the community to improve the lives of the people who live there. We come up with a unique, seasonal burger called "The Give Back Burger." For every “Give Back Burger” sold, we donate $1 to that organization. It works for cross-promotion, limited time offerings, featured products and community involvement - Mariel Street, Liberty Burger

3. Create A Home Base For Entrepreneurship

By creating several physical locations that can serve the entrepreneurial ecosystem as a hub for education, mentorship and community, we have been able to create a home base for entrepreneurship in Dallas. This has proven to be a powerful way to market entrepreneurs and their companies to potential partners, customers and investors. - Trey Bowles, Dallas Entrepreneur Center

Becoming a household name in your community takes a strong marketing initiative, one that focuses on building relationships with local residents. Allowing people to see your connection to the area, for instance, can help boost yourbusiness, as well as bring more customers throughyour doors.

Part of establishing that connection comes from local events, such as hosting creative workshops, or organizing startup meetings with fellow business leaders. It also comes from giving back to the community, through offering goods or services related to your business, or through donating time and funds to groups in need.

The right approach can mean all the difference when marketing locally, which is why nine members of Forbes Dallas Council share the initiatives they are using in Dallas to successfully grow their business.

Photos courtesy of individual members

Business leaders share a few ways you can reach out to the Dallas market.

1. Surround Yourself With Thought Leaders

2. Give To The Community

3. Create A Home Base For Entrepreneurship

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