Collins: Every business even yours needs a website - Long Island Business News

Every business, regardless of size, needs a website. Why? Because the market demands it.

Customers routinely use the Internet as an entry step in the marketplace for many products and services – affording you the opportunity to reach a wider audience and compete more effectively.

Nowadays, people not only have access to significant levels of information but they also expect it to be readily available. Providing a website for customers means that you provide 24/7 access to information about your business, its products and services. Your website never stops marketing your brand and products/services to both existing customers and new prospects.

While many business owners continue to think of a website as a luxury item they can afford to live without, in truth your website is a portal for customers to learn more about your company, research product and service information, and decide if they want to do business with you. If you’re a small business owner, you need to realize that a website is not an expensive luxury or a frivolous endeavor – it’s an affordable tool that every business needs.

A website is an anchor for all of your advertising and promotion efforts, housing all business details, product/service information and promotions. You can actually create marketing materials that are in line with your business domain name, a link that will drive customers to your site for additional information.

Your website is a kind of digital brochure, sharing up-to-date information about your business – and doing so in real-time, without waiting or paying for new print materials.

If you don’t have an established online identity, customers can’t find you. Not showing up on search engines (or the Internet at all) is a sure way to lose credibility as a business. It makes you and your company look dated, out of touch, and untrustworthy.

Websites are simple and affordable to set up. Even if you aren’t tech-savvy or creative, you can now use simple web publishing tools to build a website in as little as a few hours.

Here at KBC & Associates, we recently took all of these lessons to heart as we completed a total re-build of our website. Our site now features more descriptive information about the services we offer, including buying and selling a business, valuations, and a new section entitled Business Performance Improvement, which offers our network of business professionals to assist clients in addressing and correcting challenging performance issues. The site also contains a new Research & News section with a variety of articles that address a number of business issues.

Ken Collins is managing partner of KBC & Associates, an M&A Advisory firm based in Huntington, New York.

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