Why Your Business Needs An Automated Marketing Funnel And System

The life journey of an entrepreneur is ever-changing. It's full of winding roads, bumps, detours and roadblocks. Those who think it's going to be a straight path to the top are in for a big surprise.

While the journey will be full of twists and turns, there is one way to make sure your ride is as prosperous as possible: get your marketing firing on all cylinders.

The two most obvious ways to keep your marketing working and the business growing are simple:

• Generate more leads

• Improve the closing rate of the leads that come in

To illustrate, let’s take a look at some math:

	# Leads	Closing Rate	Deals Closed
Baseline	200	10	20
Increase Leads	250	10	25
Increase Closing Rate	200	15	30
Increase Both	250	15	37

Most businesses think the best idea is to focus on leads: Drive more leads and everything will be great. While more leads surely help get more deals closed (assuming your closing rate stays consistent), the better area of focus is on improving your closing rates.

In this example, getting your conversion or closing rate up from 10% to 15% adds another 10 closed deals without adding any new leads. No new leads, just a better job on the back end, closing the leads you already have.

I attend a fair amount of events, conferences and tradeshows. There is one thing I see at every booth more than anything else. Care to take a guess? It’s round and glass and typically houses a fish. The infamous fishbowl is used to capture “leads” disguised as business cards or filled-out entry forms to win something.

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