Bill Pugliano / Stringer / Getty Images
- Tesla has been struggling with fundamentals and has lost billions. But the auto industry has never been better, enjoying years of booming sales and profits.
- While major automakers have unveiled new investments and growth initiatives, Tesla has been laying off staff and cutting costs.
- Tesla has always existed in a parallel universe, but that world is starting to look bizarre.
I was never a big DC Comics fan as a kid growing up in the 1970s — Marvel was more my bag — and among the reasons why was "Bizarro World," the deranged alternative universe inhabited by an inverted version of Superman. It was a little too much of a stunt for my pre-teen brain to deal with.
Ever since the beginning of the year, I've been feeling the same way about Tesla, which has entered a sort of Bizarro World of its own.
Yes, the company is still selling cars, and yes, the stock price has been surging. But on numerous other fronts, the all-electric carmaker is producing a welter of nutty news and hard-to-interpret information. I'm no stranger to Tesla and CEO Elon Musk's enthusiasm for intellectual inversions: overpromise and underdeliver as a cornerstone of strategy; make car manufacturing — a well understood industrial process — into a melodramatic spectator sport; declare that profits aren't a business motivation.
In the past few months, however, we've entered uncharted bizarro territory with Tesla. And the weirdness has been made even weirder by contrast with the rest of the auto industry.
At this point, it's worth it to review just how Bizarro Tesla World ("Teslarro?") has gotten.
Read again Elon Musk's plans for Tesla keep getting weirder and it could put the company's future at risk : https://ift.tt/2JRiu1wBagikan Berita Ini
0 Response to "Elon Musk's plans for Tesla keep getting weirder and it could put the company's future at risk"
Post a Comment