- Poshmark is a fashion marketplace app that lets users buy and sell used-clothing online.
- Jennifer Inthavong, a Poshmark seller in LA, says that she's netted $480,000 since she started selling on the app in 2013.
- She's since quit her job in order to stay at home and sell clothing on Poshmark full time.
After Jennifer Inthavong had her first child five years ago, she realized that she wanted to stay at home and care for her son full time. However, Inthavong, who worked in LA as an advisor at a local college, knew she would need an alternative income to make that possible.
One day, while scrolling through Facebook in 2013, she discovered an ad for Poshmark, a fashion marketplace that lets users sell used clothing online.
Inthavong had a stash of handbags and clothing taking up space in her closet, and she decided to see if her unwanted items could turn a profit on Poshmark. When the items sold a short while later, she was immediately hooked.
"At first, I was buying more than I was selling," Inthavong told Business Insider. "But then I started looking through the closets on Poshmark, and realized that people were actually making money off of the clothes they were selling."
And so, Inthavong started meticulously assembling her own online "closet" for Poshmark — an inventory of clothing and accessories that reflect a seller's available items and often, their individual fashion sense.
Inthavong, who at first started listing only the goods in her closet that she no longer wore, was soon considering turning her Poshmark inventory into a full-time business: selling clothing culled from LA boutiques to buyers online.
While the app at first presented a learning curve in how to attract a steady stream of buyers, Inthavong soon realized she would grab customers by strongly representing her own style and taste. She also followed top sellers, taking notes on the comprehensive inventories they offered online.
"You have to get the feel for it, and it's a learning curve, but the community on Posh is very helpful," said Inthavong.
For Inthavong, Poshmark's sense of community was a defining feature that set the app apart from other online marketplaces like Amazon or eBay. On Poshmark, Inthavong said she was soon making personal connections with the people who bought her goods, beyond just talking about style, sizing or fit.
"It's a little like Facebook, but with fashion," she said. "You follow people and build a community. It's all based on relationships. My buyers know me personally. They know about my son. They know about my family."
Inthavong said that one of the most compelling aspects of working through Poshmark is the chance to meet her network of online friends in person.
"When I first started, I threw a local meet-up for all of the people that I talk to over the app," she said. "There was a Posh seller who flew down from Fresno to attend. I call them my 'Posh friends.'"
Aside from the friendships she's made, Inthavong says that connecting with Poshmark's community is integral to her thriving Poshmark business. Inthavong's success on the app has attracted the attention of other sellers, and she says that she often offers advice to other up-and-coming sellers.
"I'm more than happy to help other people," she said. "I mentor people who want to go all the way, and who are trying to make a living off of it."
For herself, Inthavong said that she's netted close to half a million dollars since she started selling on Poshmark.
Her success on Poshmark wasn't instant and it wasn't easy. But after years of building up her network of buyers, and fine-tuning where she buys her inventory, in 2017, she quit her job and works exclusively at home, full-time, selling on Poshmark. Now she brings her son along when she stops in to buy items at local clothing manufacturers in downtown LA.
Inthavong says that her proximity to LA has been key to keeping her online inventory fashionable and hip. She's developed personal relationships with several downtown vendors and isn't afraid to haggle for a competitive price,
While Inthavong says that her sales on the app vary between $5,000 and $10,000 a month, the profit she's made has allowed her to help buy a home along with her boyfriend in a Californian suburb.
For sellers who are new to the app, Inthavong says the key to maintaining a successful inventory is all about developing a unique fashion sense.
"What I tell people is that they should create their closet in way that will make them stand out," she said. "You want to let your inner stylist come out."
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