The Canadian Women's National Team starting lineup poses before the friendly soccer match against the US Women's National Team on November 12, 2017 at Avaya Stadium in San Jose, CA. (Photo by Bob Kupbens/Icon Sportswire via Getty Images)
Earlier on Thursday, the fledgling Canadian Premier League (CPL) confirmed the formation of Canadian Soccer Business (CSB).
The new entity has entered into a 10-year representation agreement with Canada Soccer, the governing body for the sport in Canada.
The portfolio of products includes:
- Canada Soccer, all corporate partnerships and media rights for Women’s and Men’s National Team Programs and grassroots programs
- All commercial assets of the CPL including partnership and media assets of each club within the league
- A collection of naming rights opportunities at new and renovated CPL stadiums
- The Canadian Championship – a qualifier for Concacaf Champions League
The Toronto Sun had the exclusive on the story and it also lined-up some rah-rah statements of support.
The CPL currently comprises of two teams – Hamilton and Winnipeg – and an expanding head office staff. The Winnipeg and Hamilton CPL teams are owned by the Canadian Football teams in the two cities.
The two founding members were announced in May 2017 and further additions have been promised on a number of occasions. The start date for the CPL kick off is now April 2019 with a minimum of six teams participating.
Toronto FC, the Montreal Impact, and the Vancouver Whitecaps will continue to play in Major League Soccer (MSL).
This is a coming of age for soccer in Canada and this enterprise will build off the momentum of soccer and help transform the sport in our country. Canadian Soccer Business has the potential to grow into one of the most important and unique sporting entities in Canada, one that could stand alone in truly representing a Canadian sport that has the reach of community, country and world,”David Clanachan, Commissioner, CPL and Chairman of the CSB.
Canada Soccer has established itself as a leading soccer nation and our brand has never been stronger both domestically and internationally. As the national sport organization responsible for the growth and development of the sport of soccer in our country, we pride ourselves as stewards of the world’s game that has the power to build our nation from coast to coast. We look forward to beginning our collaboration with Canadian Soccer Business and build on our collective efforts with members and partners to add to our history of success both on and off the pitch.” Steven Reed, President, Canada Soccer
The formation of CSB is quite similar to that of Soccer United Marketing (SUM). SUM was formed in 2002, a number of years after MLS was formed, and is the for-profit marketing arm of Major League Soccer and the exclusive marketing partner of the United States Soccer Federation.
(During the recent USSSF Presidential election the relationship between SUM, MLS, and the USSF was often a source of controversy between candidates as well as fans of the sport. Many felt that SUM created a conflict of interest given that the interests of MLS and the USSF are not always aligned.)
Introducing Canadian Soccer Business, Canada's answer to the USA's Soccer United Marketing. New commercial venture will rep the forthcoming CPL and its clubs, plus the Canadian national teams and other assets (via @SportsPro) https://t.co/tDUvOoeRT2
— Michael Long (@_MichaelLong) March 29, 2018
Awarding the rights to an organization that is the child of a league that is not yet fully formed is an incredible act of faith – or foolhardiness – by Canada Soccer. I believe it is unprecedented.
No matter how noble the objectives of the Canadian Premier League, at some point the needs and goals of a national sport governing body are surely going to come into conflict with a group of for-profit owners.
The CEO of Canadian Soccer Business is Scott Mitchell, “one of the founders of the CPL”. The press release stated that Mitchell will continue in his role as CEO of the Hamilton Tiger-Cats of the Canadian Football League along with other duties he performs for Bob Young, the Tiger-Cats and Hamilton CPL team owner.
This chart is actually the number 1 reason we need the #CanPL. More than 36 million people and we only have 150 pro players!? #yeg4cplhttps://t.co/e4n9QMWCyO
— Adam (@_adamdh) March 27, 2018
Q&A's
I submitted a number of written questions to the CPL office after the announcement and included below are the responses from David Clanachan, Commissioner, CPL, and Chairman of the CSB. Thank you to the CPL office for coordinating the Commissioner's answers.
I assume that CSB is a registered company - who owns CSB (and %) and who are the directors?
Yes, CSB is a registered company – it’s owned by CPL team owners who will be the company’s directors.
How will CSB be different than SUM in the US?
CSB was created purposefully for CPL owners and investors along with representing Canada Soccer. We can’t comment on SUM or their operations or structure.
How will the inherent conflicts of interest be managed in terms of CSB?
Scott (Mitchell) has founded and managed this project from the outset and his leadership and vision has been paramount to the launch of the CSB and CPL. We are still in launch mode and have several significant projects and partners that will be announced before launch.
We continue to look at the best structure related to the date of launch.
In the meantime, as the Chair of the Board of CSB, we have established an independent governance committee, without representation from Hamilton.
Who does the CSB CEO report to and does he have any official capacity within CanPL - e.g. does he sit as a club representative?
The CEO of the CSB reports to the Chairman, and through the Chairman, to the Directors of the Board. The CEO of the CSB does not have any standing as a club representative.
The source of funding to date for the CanPL and how much has been spent?
That’s not something we are going to comment on at this point.
">The Canadian Women's National Team starting lineup poses before the friendly soccer match against the US Women's National Team on November 12, 2017 at Avaya Stadium in San Jose, CA. (Photo by Bob Kupbens/Icon Sportswire via Getty Images)
Earlier on Thursday, the fledgling Canadian Premier League (CPL) confirmed the formation of Canadian Soccer Business (CSB).
The new entity has entered into a 10-year representation agreement with Canada Soccer, the governing body for the sport in Canada.
The portfolio of products includes:
- Canada Soccer, all corporate partnerships and media rights for Women’s and Men’s National Team Programs and grassroots programs
- All commercial assets of the CPL including partnership and media assets of each club within the league
- A collection of naming rights opportunities at new and renovated CPL stadiums
- The Canadian Championship – a qualifier for Concacaf Champions League
The Toronto Sun had the exclusive on the story and it also lined-up some rah-rah statements of support.
The CPL currently comprises of two teams – Hamilton and Winnipeg – and an expanding head office staff. The Winnipeg and Hamilton CPL teams are owned by the Canadian Football teams in the two cities.
The two founding members were announced in May 2017 and further additions have been promised on a number of occasions. The start date for the CPL kick off is now April 2019 with a minimum of six teams participating.
Toronto FC, the Montreal Impact, and the Vancouver Whitecaps will continue to play in Major League Soccer (MSL).
This is a coming of age for soccer in Canada and this enterprise will build off the momentum of soccer and help transform the sport in our country. Canadian Soccer Business has the potential to grow into one of the most important and unique sporting entities in Canada, one that could stand alone in truly representing a Canadian sport that has the reach of community, country and world,”David Clanachan, Commissioner, CPL and Chairman of the CSB.
Canada Soccer has established itself as a leading soccer nation and our brand has never been stronger both domestically and internationally. As the national sport organization responsible for the growth and development of the sport of soccer in our country, we pride ourselves as stewards of the world’s game that has the power to build our nation from coast to coast. We look forward to beginning our collaboration with Canadian Soccer Business and build on our collective efforts with members and partners to add to our history of success both on and off the pitch.” Steven Reed, President, Canada Soccer
The formation of CSB is quite similar to that of Soccer United Marketing (SUM). SUM was formed in 2002, a number of years after MLS was formed, and is the for-profit marketing arm of Major League Soccer and the exclusive marketing partner of the United States Soccer Federation.
(During the recent USSSF Presidential election the relationship between SUM, MLS, and the USSF was often a source of controversy between candidates as well as fans of the sport. Many felt that SUM created a conflict of interest given that the interests of MLS and the USSF are not always aligned.)
Introducing Canadian Soccer Business, Canada's answer to the USA's Soccer United Marketing. New commercial venture will rep the forthcoming CPL and its clubs, plus the Canadian national teams and other assets (via @SportsPro) https://t.co/tDUvOoeRT2
— Michael Long (@_MichaelLong) March 29, 2018
Awarding the rights to an organization that is the child of a league that is not yet fully formed is an incredible act of faith – or foolhardiness – by Canada Soccer. I believe it is unprecedented.
No matter how noble the objectives of the Canadian Premier League, at some point the needs and goals of a national sport governing body are surely going to come into conflict with a group of for-profit owners.
The CEO of Canadian Soccer Business is Scott Mitchell, “one of the founders of the CPL”. The press release stated that Mitchell will continue in his role as CEO of the Hamilton Tiger-Cats of the Canadian Football League along with other duties he performs for Bob Young, the Tiger-Cats and Hamilton CPL team owner.
This chart is actually the number 1 reason we need the #CanPL. More than 36 million people and we only have 150 pro players!? #yeg4cplhttps://t.co/e4n9QMWCyO
— Adam (@_adamdh) March 27, 2018
Q&A's
I submitted a number of written questions to the CPL office after the announcement and included below are the responses from David Clanachan, Commissioner, CPL, and Chairman of the CSB. Thank you to the CPL office for coordinating the Commissioner's answers.
I assume that CSB is a registered company - who owns CSB (and %) and who are the directors?
Yes, CSB is a registered company – it’s owned by CPL team owners who will be the company’s directors.
How will CSB be different than SUM in the US?
CSB was created purposefully for CPL owners and investors along with representing Canada Soccer. We can’t comment on SUM or their operations or structure.
How will the inherent conflicts of interest be managed in terms of CSB?
Scott (Mitchell) has founded and managed this project from the outset and his leadership and vision has been paramount to the launch of the CSB and CPL. We are still in launch mode and have several significant projects and partners that will be announced before launch.
We continue to look at the best structure related to the date of launch.
In the meantime, as the Chair of the Board of CSB, we have established an independent governance committee, without representation from Hamilton.
Who does the CSB CEO report to and does he have any official capacity within CanPL - e.g. does he sit as a club representative?
The CEO of the CSB reports to the Chairman, and through the Chairman, to the Directors of the Board. The CEO of the CSB does not have any standing as a club representative.
The source of funding to date for the CanPL and how much has been spent?
That’s not something we are going to comment on at this point.
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