Photo: iStock
Storytelling creates a powerful connection and resonance
It’s been said that stories and storytelling have been in existence most likely since the birth of human language. Yet in many of our current workplaces and business cultures, storytelling as a communication method seems devalued and underused, certainly compared with the strict emphasis on facts, numbers, trends and statistics.
To learn more about how storytelling can help businesses thrive, I caught up with Dr. Murray Nossel, the founder and director of Narativ. Dr. Nossel is on the teaching faculty of the Program of Narrative Medicine at Columbia University. Helping people tell their story has been Murray Nossel’s lifelong career, first with AIDS patients during the crisis, and now as founder of Narativ with clients including Walt Disney Company, Time Warner, UNICEF, Radisson Hotels, Birchbox and Twitter.
Nossel’s new book, Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication explores how anyone can break down barriers and spark a culture of connection and collaboration with a communication method rarely seen in the office -- storytelling.
Here’s what Dr. Nossel shares:
Kathy Caprino: What is "storytelling" and how can we use it to empower our business and personal communications?
Murray Nossel: There are many different kinds of storytelling—there’s fiction and non-fiction. You can tell stories about people or historical events. The type of storytelling I teach is personal story telling, which I define as giving a fact based, sensory account of events that have occurred in one's own life. That’s the personal part. What I mean by storytelling is: organizing a sequence of sensory details such that they have an emotional arc, and that you can witness progress and change in the protagonist.
Storytelling is part of our evolution as human beings. From our earliest ancestors until now, we have used stories—these sequences of events—as a way of passing down vital lessons about gathering food, finding shelter, developing tools, and so forth, to our next of kin. Now, when we talk about storytelling in business, we’re relying on that same deeply-rooted receptivity to storytelling. We’re using it to strategically tell and communicate vital information about the business that ensures its survival and growth.
">Part of the new series "Communication That Fosters Positive Change"
Photo: iStock
Storytelling creates a powerful connection and resonance
It’s been said that stories and storytelling have been in existence most likely since the birth of human language. Yet in many of our current workplaces and business cultures, storytelling as a communication method seems devalued and underused, certainly compared with the strict emphasis on facts, numbers, trends and statistics.
To learn more about how storytelling can help businesses thrive, I caught up with Dr. Murray Nossel, the founder and director of Narativ. Dr. Nossel is on the teaching faculty of the Program of Narrative Medicine at Columbia University. Helping people tell their story has been Murray Nossel’s lifelong career, first with AIDS patients during the crisis, and now as founder of Narativ with clients including Walt Disney Company, Time Warner, UNICEF, Radisson Hotels, Birchbox and Twitter.
Nossel’s new book, Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication explores how anyone can break down barriers and spark a culture of connection and collaboration with a communication method rarely seen in the office -- storytelling.
Here’s what Dr. Nossel shares:
Kathy Caprino: What is "storytelling" and how can we use it to empower our business and personal communications?
Murray Nossel: There are many different kinds of storytelling—there’s fiction and non-fiction. You can tell stories about people or historical events. The type of storytelling I teach is personal story telling, which I define as giving a fact based, sensory account of events that have occurred in one's own life. That’s the personal part. What I mean by storytelling is: organizing a sequence of sensory details such that they have an emotional arc, and that you can witness progress and change in the protagonist.
Storytelling is part of our evolution as human beings. From our earliest ancestors until now, we have used stories—these sequences of events—as a way of passing down vital lessons about gathering food, finding shelter, developing tools, and so forth, to our next of kin. Now, when we talk about storytelling in business, we’re relying on that same deeply-rooted receptivity to storytelling. We’re using it to strategically tell and communicate vital information about the business that ensures its survival and growth.
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