How To Launch A Product Without Starting A Business Part I

hit a 40-year low in 2014.

Where are all the startups?

Maybe people aren’t interested because failure seems inevitable. Indeed, about nine out of 10 startups fail. The main reason why? No market need. That’s what CB Insights discovered after analyzing post-mortem articles written by startup founders on the publishing platform Medium.

I’m not surprised. Making products people actually want is not easy, that’s for sure.

What are the other major reasons startups fail? Some of the most important components of their success relate to pesky issues like business process, business model, and scalability — the boring stuff. Many run out of money.

In its analysis of startup failure, the data platform Mattermark concludes: “The life of an average startup in the investment market is nasty, brutish, and short.”

The path to market taught by most institutions of higher education today remains the same: Write a business plan, raise money, design marketing materials, and then fulfill — you do it all yourself.

But not everyone has the money, time, experience, or even the desire to start a business. If you’re creative, you probably have a lot of ideas. You can’t possibly start as many businesses.

Thankfully, the startup route is hardly the only way to launch a product today. For many reasons, including the widespread affordability of digital tools and technologies, I’d argue there’s never been a better time to embrace entrepreneurship.

But new business creation in the United States hit a 40-year low in 2014.

Where are all the startups?

Maybe people aren’t interested because failure seems inevitable. Indeed, about nine out of 10 startups fail. The main reason why? No market need. That’s what CB Insights discovered after analyzing post-mortem articles written by startup founders on the publishing platform Medium.

I’m not surprised. Making products people actually want is not easy, that’s for sure.

In its analysis of startup failure, the data platform Mattermark concludes: “The life of an average startup in the investment market is nasty, brutish, and short.”

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