Universal YumsSmart market research helped Monique Bernstein and Elias Zauner build a thriving business sending subscribers boxes of treats from a different country each month.
I met Bernstein and Zauner at a discussion that keynote speaker and CPA Gene Marks and Capital One hosted on the Capital One Spark Business Growth Index in November and was curious about how these entrepreneurs had grown the business so quickly. Later, I followed up with an interview. Here are some of the insights they shared in that conversation.
Act quickly. Rather than turning to outside investors to help them get going, Bernstein and Zauner realized that, thanks to free and low-cost digital tools, there was plenty of opportunity to start their business on their own ultra-lean budget--right away.
“We grew up in a generation where everything was available to us: You don’t have to go through a traditional publishing house. You can self-publish,” says Bernstein. “You can start a YouTube channel. You can start an Instagram account. The barriers to entry are so low it didn’t cross our minds it wouldn’t be possible to start our business.”
">Working together a P&G, Monique Bernstein, 28, and Elias Zauner, 25, quickly realized corporate life was not for them. Although they had great jobs—she as an associate manager of consumer and market knowledge and he as a package development engineer—they wanted more control over their professional destiny than they believed a traditional career could afford them.
“When you own a business, there is a 100% relationship between the work you put in and the work you get out of it,” says Zauner. He didn't like the fact that corporate managers with limited information about employees’ contributions might decide the fate of their careers.
Soon Bernstein and Zauner, who had started dating, decided to leave the corporate track behind in favor of starting a business together. “The only gatekeeper would be individual customers,” says Zauner.
By June 2014, the couple launched Universal Yums, a subscription box company selling candy and treats from around the world, with each putting in $2,000 in savings to fund it while they lived on a shoestring. They came up with the idea because Bernstein had traveled quite a bit in college and enjoyed bringing back candies from destinations such as China for her friends.
In 2015, their first full year in business, they hit $700,000 in revenue, with both still working at P&G through the spring of that year. Today they say they have more than doubled their revenues each year since they started the company. Many of their customers are moms hoping to educate their young children about cultures around the world.
Universal YumsSmart market research helped Monique Bernstein and Elias Zauner build a thriving business sending subscribers boxes of treats from a different country each month.
I met Bernstein and Zauner at a discussion that keynote speaker and CPA Gene Marks and Capital One hosted on the Capital One Spark Business Growth Index in November and was curious about how these entrepreneurs had grown the business so quickly. Later, I followed up with an interview. Here are some of the insights they shared in that conversation.
Act quickly. Rather than turning to outside investors to help them get going, Bernstein and Zauner realized that, thanks to free and low-cost digital tools, there was plenty of opportunity to start their business on their own ultra-lean budget--right away.
“We grew up in a generation where everything was available to us: You don’t have to go through a traditional publishing house. You can self-publish,” says Bernstein. “You can start a YouTube channel. You can start an Instagram account. The barriers to entry are so low it didn’t cross our minds it wouldn’t be possible to start our business.”
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