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How To Succeed In Business After Fleeing For Your Life

Modu Churi, who fled his village to escape Boko Haram last year, now earns a living by charging cellphones for displaced persons in northeast Nigeria. Jide Adeniyi-Jones for NPRhide caption

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Jide Adeniyi-Jones for NPR

Imagine the worst has happened to your family. You've been forced to flee your home.

You eventually make it to safety. But now you're living in a camp for displaced persons.

You don't want to just depend on handouts. So how do you make a living?

That's what happened last year to 43-year-old Modu Churi, a father of seven from Mijigini village in Borno state in the northeast of Nigeria, a region blighted by violence during Boko Haram's eight-year insurgency. Now they live at Muna Customs House camp in Maiduguri, the main city in northeast Nigeria, along with more than a million and a half people uprooted by the fighting.

In his village, Churi earned a living by charging and selling phones. He needed a new source of income.

And then it clicked — he could attempt a similar startup in the camp.

He noticed that people who had lost almost everything still had their cellphones and a few smartphones.

"So I decided, OK, let me start up a little business and I thought about opening up a phone-charging point," says Churi, speaking in Hausa, the lingua franca of northern Nigeria.

He says he used his life savings of about $160 to purchase a generator and set up what has turned into a viable little enterprise. The generator is essential, because power cuts are common in Maiduguri.

Churi is a tall man who towers over his makeshift booth. He's set up shop in the stairwell of an unfinished three-story brick building that's been taken over by persons who are displaced. He displays a few handsets for sale, plus colorful accessories to attract customers.

From half a floor up, you look down on an array of mostly old-style cellphones splayed out on the dusty floor, plugged into an adapter fueled by the generator for a charge.

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