How To Automate Your Business Even If You're Not Ready for AI

report by the freelance platform WorkMarket, based in New York City, has found that 70% of business leaders are spending 10-40% of their day on mundane tasks that are not core to their primary objectives. In a freelance business, where you may not have access to much administrative help, you may be spending even more time than they are on routine work. That’s probably costing you money. “Time, when you’re a freelancer, is one of your most valuable assets,” Zfat says.

Automation is a great way to liberate time in a freelance business that would best be spent on revenue-generating projects.

Looking to automate routine work in your freelance business? Here are some strategies to consider.

Look for apps that multitask. It can take time to master a new app unless it’s ultra-simple. The time you invest will be better spent if the apps you use can help you with many areas of the business.

One of Zfat’s favorite tools is the app IFTTT, short for If This, Then That. This Internet-based service lets you automate tasks by creating simple statements that trigger an action if a particular event occurs.

“You can use it to extremes,” says Zfat. “For me, it’s to auto-publish content. A blog post goes up, and it automatically shares that post to my social channels.”

Frustrated with working at a traditional job, Natalie Zfat, 31, reached the point one evening when she knew thing had to change. She had an interesting staff writing position at a luxury fashion brand but she was tired of feeling chained to her desk after days filled with long meetings.

“I have this memory of leaving the office around 8:30 or 9 p.m. I had done all of my work for the day,” she says. Walking past a particular row of desks, she recalls, “everyone gave me dirty looks.”

Zfat had soon offered to leave her job and to work for the company as a social media consultant – and found her boss willing. With that first client lined up, she soon had a viable business. Five years later, she is still running it, managing a varied workload that includes providing content to a variety of well-known brands, speaking at events and creating videos and other content posted on her social channels.

Zfat has grown her business by relying on a freelance team that includes a graphic designer, a videographer, a photographer and a video editor. Equally important in a business like hers is looking for ways to automate tasks. A new report by the freelance platform WorkMarket, based in New York City, has found that 70% of business leaders are spending 10-40% of their day on mundane tasks that are not core to their primary objectives. In a freelance business, where you may not have access to much administrative help, you may be spending even more time than they are on routine work. That’s probably costing you money. “Time, when you’re a freelancer, is one of your most valuable assets,” Zfat says.

Automation is a great way to liberate time in a freelance business that would best be spent on revenue-generating projects.

Looking to automate routine work in your freelance business? Here are some strategies to consider.

“You can use it to extremes,” says Zfat. “For me, it’s to auto-publish content. A blog post goes up, and it automatically shares that post to my social channels.”

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